Movies again

Adam had a timely (for me, that is) op-ed the National Interest website concerning pricing and distribution of legal movies in China. Adam compares the prices of going to see a movie in a Shanghai movie theater and the prices of buying a pirated movie. I've mentioned bunches of times before since I first came to China last summer, the DVD's purchased through the usual channels (not Wal-Mart or the big electronics stores) cost very little for us (like less than a U.S. $1), but that is still much more than the discretionary cash of the minumum-wage earning Chinese person. I have tried to buy some movies through more legal channels, but either they are totally overdubbed in Chinese and have not retained the English-language track, or the selection is so limited because of the restrictions on the number of foreign films released in China. Even when I was able to buy Chinese-language movie DVD's with English subtitles legally, I ended up being disappointed. My copy of 2046 was poor, and skipped so much I didn't get to see how it ended.
So Adam's op-ed addresses some of the economics of the movie distribution here, and how it seems Hollywood ignores the actual value of their product to the Chinese market. Sure we read all the time about the millionaires and the rising middle class, but those populations are such a small percentage of all potential consumers.
What I saw at Wal-Mart last week was possibly an attempt by Hollywood to access Chinese mass market. All of the Harry Potter movies, including Order of the Phoenix, were on sale in a big fancy display. All of them were Chinese-language only and all of them cost less than 30 RMB. Will they sell? Certainly without the orignal English soundtrack they might not be pirated. Is 25 RMB or so the price that opens this market?