White White White

I saw these at the grocery store the other day and just had a "what-the-heck-huh?" moment.
Nivea sells a deodorant that has whitening ingredients.
I've mentioned before the absolute glut of creams and potions and lotions in China that promise amazing whitening powers for your skin. This was the first time I noticed it in a deodorant. I mean, this is a product that is normally applied to a region where, forgive the expression, the sun don't shine.