In case of nuclear threat, buy jewelry

I saw a JC Penney Jewelry Commercial that played a version of 99 Luftballons. Not the Nena version, of course. German words do not sound like the language of love.
Since it has been the 1980s since we were so threatened with the possibility of nuclear engagement, I guess a potential apocalypse should be enough to scare you into buying your significant other cheap diamond pendants for Valentine's Day.