Big Ben Beef Jerky

If you don't live near a participating Giant Eagle, you can buy beef jerky with Ben Roethlisberger's endorsement online. Hurry, before they have to kill more cows.

The highest bid on Ebay so far tonight is $9.99.
I wonder how Ben decided on this as his first product endorsement. Was it faster time to market than a pair of Reeboks? I wonder how that meeting with his agent went.....